Every newborn baby undergoes painful procedures in the first hours and days of life as part of routine hospital care, but the good news is parents can make a difference. Watch this short video to learn how researchers have found parents can use breastfeeding and skin-to-skin to help comfort their newborns during painful procedures.

Following the video, please consider completing a short survey at http://pediatric-pain.ca/power-of-a-parents-touch and let us know what you think.

Want to help other parents learn how to comfort their babies during needles and other painful procedures? Share this video with your social networks and health professionals and together we can move from knowledge to action!

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